Cover designs for a new track by art-music collective Gone Troppo. This was an interesting design process, due to the songwriter requesting the investigation of an alternative approach that further referenced the ‘sand’ element from the song. My initial thoughts were that without the high contrast of the original blue & yellow design, the overall impression created by the thin linework would be too diluted and therefore not stand out enough at the small scale of an icon, which is where this artwork would mainly be viewed.
As it turned out, the design still works well with a lighter textured background and my concerns were proven incorrect. This is always an interesting part of the design process for me, and something I’ve regularly communicated to clients when changes are discussed. Many requested changes are often very difficult to judge accurately before simply trying them to see the actual impact on the finished design. Experience has shown me that some small adjustments can have a significant negative effect on a design, dramatically changing the flow, appearance or readability in a way that myself and/or the client will not accept. Current digital production methods certainly make it far easier to alter artwork and investigate options, especially compared to when my artwork was mostly hand drawn and assembled – but any changes incur extra time (and usually money) so the designer is responsible for efficiently advising a client and resolving all queries without futile and costly exploration.
My design features various elements from the song itself: a diamond, travel, a broken heart, the universe and a sunrise. The track is available to download at CD Baby.
As part of my ongoing studies in Event Management, I’ve produced a few simple design pieces for assessments requiring event concepts and ideas. Above is a cover design for a midwinter arts initiative, and below are an identity and promotional display stand design for a sand sculpture competition. Both concepts feature some of my hand lettering and were completed in Adobe Illustrator.