As I was looking through my archives for a particular file today, I came across these old cover designs for an Election Benchmarks report completed back in 2013. As you can see I pursued two main concepts; silhouettes representing ‘work’ and ‘care’ (together they suggested ‘family’), and varying circular shapes, which mainly relied on their cut forms and colour to create interesting relationships.
The client was very keen for something simple and clean to match previous reports, and asked that I submit at least a couple of options to give them a choice of style. The initial string idea (top left) wasn’t working as I’d hoped it would, so the thin lines became positive and negative shapes, which helped to break up the cover into three logical sections. I still like the second design, but it wasn’t the approach that the client favoured. I actually produced quite a few other alternatives using the circular design, but morphed most of the stronger shapes from those ideas into what you see above, maintaining a simplicity that functionally separated the two-part title and logo.
The chosen design (below, shown as back & front covers) is only a minor adjustment of the third design above, featuring an edited title and the alternative logo. There’s a strong grid of connected reference points underpinning this design, which does make it a good choice from my perspective – even if it probably appears as just a few random shapes to most viewers. Such is the life of a designer!