Custom logotypes for two film projects. Both of these designs started as quick pencil sketches, which were scanned and placed into Adobe Illustrator, where I used them as a guide to begin the process of building the vector shapes of the characters. To Hell with the Preacher is a western genre film, so I was keen to create a handmade style referencing typography of the late 1900’s, as was regularly seen on all forms of signage, printing and advertising. I’ve deliberately incorporated a few unusual adjustments to the letterforms and approached this concept with both a historic and modern outlook to match the storyline of the proposed film.
The Crytozoologist is a documentary style short film, telling the story of a retired man living in the Adelaide Hills, who believes in mysterious creatures, and obsessively strives to locate proof of their existence. My logotype references the many powerfully dramatic advertisements and handbills from the 1800′s and early 1900′s, where promoters used ornate theatrical typography to publicise their attractions to an audience eager to witness remarkable wonders from around the globe. The background image includes a photo taken of a full moon together with multiple texture overlays, and visually captures the hidden and mysterious nature of these curious creatures.