Motor Style Inc.: Rallye Monte Carlo

Rallye Monte Carlo
Second print in my Motor Style Inc series. This poster design celebrates the historic Rallye Monte Carlo, and shows a classic Mini Cooper from 1965. This event was originally held to test the durability of car models and their current technology, with competitors starting from various points around Europe. Converging to finish in Monaco after surviving numerous hazardous road conditions, which included snow and ice during both day and night, completion of the event would offer manufacturers invaluable publicity and promotion, together with the prestige of a strong finishing result. A brief and entertaining video showing the 1963 event can be seen here, where you can also read a short history about the event during the 60s.

This is a digital illustration completed in Photoshop CS5, and the Monte Carlo type is custom designed by me for this poster to reflect hand drawn type from the period.

Prints of this poster (plus t-shirts) can be purchased from my online store at Society6.

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